Our Philosophy 

Y°S is a reminder of the power that already lives within you. Born from movement but made for every part of life, Y°S represents the moment you choose yourself, commit to your goals, and rise with intention.

Strength isn’t just physical — it’s the discipline to build, the courage to start, and the resilience to keep going. Whether you’re in the gym, growing a business, or stepping boldly into a new chapter, Y°S stands for the belief that everything you need is already inside you. Each piece is designed to move with you, empower you, and support your journey, but the strength? That’s yours — always.
“To know power is to claim it. Recognizing my own is what inspired this brand. Now I want the world to acknowledge theirs.”
— Chalynn Wynn

— Chalynn Wynn

Y°S— Your Own Strength
Activewear for the mind, body, and mission.
Built to move with you.
Y°S— Your Own Strength
Activewear for the mind, body, and mission.
Built to move with you.

Our Mission

 

Y°S was created to help individuals reconnect with the strength already inside them. Our mission is to build a community that embraces discipline, self-belief, and the courage to evolve - supported by activewear designed for real movement and real life.

Our Values

 

Empowerment

We believe true strength comes from within, and our pieces are a reminder of that power.
Discipline

Consistency creates change. Our designs encourage showing up for yourself daily.
Confidence

Every piece is crafted to help you feel secure, supported, and unstoppable.
Movement

Strength is fluid. We create apparel that moves with you on every step of your journey.
Progress

Growth is personal. We honor progress in all forms - big or small.